Where is Your District or Charter School in the Branding Process?
Read about our school districts’ successful branding experiences and ask yourself the following questions.
Are you looking to:
Communicate more clearly and consistently?
Improve recognition? And raise your district’s profile?
Build trust in your district’s leadership and fiscal responsibility?
Create awareness for your student achievements and successes?
Provide a common narrative for your district?
Boost school spirit and community pride?
Better align your operations, programming, curriculum and staffing with your mission and vision?
Increase student retention and attract new enrollment?
Measure your brand and communications effectiveness?
If you answered yes to any of these and before you update that tired old logo, consider looking into a brand strategy for your district. The hidden benefits of a resilient brand are well worth the investment.
To learn more about the branding process, here are some helpful resources:
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
What does your corporate brand stand for? by Stephen A Greyser and Mats Urde, Harvard Business Review
Building Strong Brands by David A. Aaker
Confessions of an Advertising Man by David Ogilvy
By Mary Pat McNeil, MP+G Marketing Solutions – building resilient brands ™
*First published in Minnesota School Boards Association Journal March–April 2021
