So Much More than a Logo…
I bet I know what you’re thinking, what is all the fuss about branding? Why would you undertake another strategic process if you’re already gone through strategic planning? Aren’t your mission and a brand proposition the same thing? You already have your mission, vision, and value statements all wrapped up and communicated to your staff and stakeholders. Technically, you and your school district are good to go for the next 3 to 5 years, ready to apply your strategic plan into your day-to-day operations. Or is there more?
Yes, there is more. A brand strategy will benefit your school district—in ways you might not have imagined—and should be a key part of your strategic communications toolkit. Let’s take a look at a few quick branding case studies illustrating real-life benefits.
How Kaleidoscope Charter School Reimagined its Future by Re-envisioning its Brand
So Much More than a Logo…Part 2
Kaleidoscope Public Charter Schools was looking for an edge to set themselves apart from neighboring public and private schools.
How Central Public Schools Plan to Stand Out from the Competition with a Comprehensive Brand Strategy
So Much More than a Logo…Part 3
Central Public Schools in Norwood Young America is setting out to revamp its brand strategy.
What exactly is a brand strategy?
A brand strategy serves as a guide (a filter and lens) for organizational decision-making and what and how your district communicates at every touchpoint. When you have a fully developed brand strategy, you will benefit from a complete messaging platform that supports your communications planning and implementation.
8 Hidden Benefits of a Brand Strategy for School Districts
What real-life benefits can you expect from a new brand strategy?
Although a new logo design is easily the most visual benefit, equally if not more important are other less obvious gains that can be directly attributed to a well-developed brand strategy.
Where is Your District or Charter School in the Branding Process?
Read about our school districts’ successful branding experiences and ask yourself these questions.