So Much More than a Logo…
I bet I know what you’re thinking, what is all the fuss about branding? Why would you undertake another strategic process if you’re already gone through strategic planning? Aren’t your mission and a brand proposition the same thing? You already have your mission, vision, and value statements all wrapped up and communicated to your staff and stakeholders. Technically, you and your school district are good to go for the next 3 to 5 years, ready to apply your strategic plan into your day-to-day operations. Or is there more?
Yes, there is more. A brand strategy will benefit your school district—in ways you might not have imagined—and should be a key part of your strategic communications toolkit. Let’s take a look at a few quick branding case studies illustrating real-life benefits.
How Central Public Schools Plan to Stand Out from the Competition with a Comprehensive Brand Strategy
So Much More than a Logo…Part 3
Central Public Schools in Norwood Young America is setting out to revamp its brand strategy.
8 Hidden Benefits of a Brand Strategy for School Districts
What real-life benefits can you expect from a new brand strategy?
Although a new logo design is easily the most visual benefit, equally if not more important are other less obvious gains that can be directly attributed to a well-developed brand strategy.
Where is Your District or Charter School in the Branding Process?
Read about our school districts’ successful branding experiences and ask yourself these questions.